Shalimar Paints Joins Hands with Mumbai Indians as Official Paint Partner for IPL 2025

Shalimar Paints, one of India’s oldest and most trusted paint brands, has announced its association with Mumbai Indians (MI) as their Official Paint Partner for the upcoming Indian Premier League (IPL) 2025 season. This strategic collaboration marks a synergy between Shalimar Paints’ legacy of over 120 years and Mumbai Indians’ illustrious history as one of the most successful franchises in cricket.

The partnership aims to enhance Shalimar Paints’ brand presence across India, especially in Tier-2 and Tier-3 markets, where the company sees immense growth potential. By leveraging the widespread popularity of cricket, Shalimar Paints seeks to establish a deeper connection with millions of passionate cricket fans. As part of the association, the brand will gain extensive visibility across Mumbai Indians’ key assets, including team merchandise, advertisements, digital campaigns, and fan engagement activities.

A Perfect Match of Excellence and Performance

Expressing his enthusiasm about the collaboration, Mr. Kuldip Raina, Director of Shalimar Paints, stated, “We are thrilled to partner with Mumbai Indians as their Official Paint Partner. Cricket in India is more than just a sport; it is a passion that unites millions. This partnership allows us to connect with a young, vibrant audience that appreciates creativity, modern aesthetics, and innovation—values that are integral to our Shalimar Paints 2.0 transformation.”

Mr. Raina further elaborated, “Our focus is on delivering top-quality, sustainable, and innovative products while making significant investments in R&D. We are engaging consumers through digital integration, social media campaigns, and region-specific marketing strategies. This collaboration is about igniting passion and positioning Shalimar Paints as a brand that evolves with its audience.”

A Mumbai Indians spokesperson welcomed the partnership, saying, “We are delighted to have Shalimar Paints as part of the Mumbai Indians family. Their commitment to innovation and quality resonates with our team’s philosophy. We look forward to an exciting season, engaging fans, and bringing them closer to the game.”

Shared Commitment to Performance and Durability

Both Shalimar Paints and Mumbai Indians share a commitment to excellence and resilience. Mumbai Indians, with their five IPL championship titles, have established themselves as a dominant force in cricket. Similarly, Shalimar Paints has played a crucial role in enhancing Indian homes and infrastructure with innovative and durable paint solutions.

Some of Shalimar Paints’ flagship products include:

• HERO 5in1 Interior Emulsion – Zero VOC and anti-fungal properties improve indoor air quality, ensuring a fresh and cool environment.
• Superlac Stay Clean – Features a vibrant color palette and advanced stain guard technology, making maintenance effortless.
• Shalimar ZERO DAMP – Offers superior protection against dampness, reflecting Mumbai Indians’ strong defense on the field.
• Shalimar Paints Xtra Tough – Built to withstand extreme conditions, mirroring MI’s resilience in high-pressure matches.

Additionally, Shalimar Paints remains committed to sustainability by developing eco-friendly products and striving for BIS certification for all its offerings.

About Shalimar Paints

Established in 1902 in Howrah, West Bengal, Shalimar Paints has been a pioneer in the Indian paint industry. The company manufactures and markets a wide range of decorative paints, industrial coatings, and allied products. Headquartered in Gurugram, Shalimar Paints operates manufacturing facilities and regional distribution centers across India, ensuring a robust market presence. The company has played a vital role in beautifying India’s iconic structures, including Rashtrapati Bhavan, Howrah Bridge, and the Chenab Rail Bridge.

As the IPL 2025 season heats up, the partnership between Shalimar Paints and Mumbai Indians promises to bring color, energy, and excitement both on and off the field. With a shared vision of excellence, this collaboration is set to make a lasting impact in the worlds of cricket and home improvement.